Flyshionista brought a lot of value to its service design. At the start of the project we had to do a lot of work empathizing with the 2 different users the platform have: Buyers and Frequent flyers aka agents.

There were several painpoints we had to reduce for Frequent flyers that were caused by lending a space of their baggage. We had to refine a few times the service design until we found a way to make it safe and trusty for our users.

Wireframing help designers to clearly understand the structure of each screen and the architecture of the product. However, one of the most important values of wireframes is that we get really fast prototypes that we can use to validate our products with users very early, even before development.

In this project we learned a lot from our users very often that helped us make good design decisions while designing the final product.

When we tested our wireframes with potential users, we received some very important inputs that helped us shape the final visual design.

Dark mode: We have to position ourselves in 2016 when we designed Flyshionista. iOS 13 first introduced dark mode in 2019, so 2 years before we found out, thanks to user feedback, that a dark UI will help our product look reliable and expensive to them so they can trust our service.

Familiar interfaces: We also find out that it was important for them that the look, feel and interactions within the app feel familiar to the interfaces they often use E.g Instagram for buyers and airport signage or airlines apps for agents.

One of the most important values of Flyshionista team was being Agile, so one of our objectives was to reduce time-to-learn as fast as we could.

To achieve this it was really important to work hand by hand with the development team programing A/B tests so we can validate design in production environment to gather the necessary data to make the right design decisions.

Flyshionista (2016) was my first big project working close with a very experienced interdisciplinary team. During the development of this project I learnt a lot of the practices I still use in my actual projects. The most importants:

It is very valuable to have a designer involved in the whole design process of a product/service I think the role of the designer of being user advocate brings a lot of value to the final product and each iteration.

Team collaboration is key, to work close to the development, business and marketing team helped everyone to be aligned in terms of user needs, business goals and technology.